TORONTO — An engaging holiday networking event hosted by Visit Florida recently unfolded in Toronto, where travel advisors and trade media came together for a delightful cookie decorating experience. The event combined festive cheer with hands-on baking fun, highlighting the warmth of Florida’s holiday spirit.
Creative Baking Experience at Le Dolci Culinary
At the helm of the event were Erin Oddleifson, Vice President of VoX International, and Anja Brokjans, VoX’s Public Relations Director. VoX International proudly represents Visit Florida in Canada. Oddleifson greeted attendees with enthusiasm, stating, “Today is all about having fun, doing a little baking, and getting into the holiday spirit with appreciation from Visit Florida.”
The lively program took place at Le Dolci Culinary in Toronto, where guests donned Visit Florida aprons and unleashed their creativity. Attendees crafted gingerbread men, snowmen, and Christmas trees while adding unique Florida flair with non-traditional shapes like flamingos, palm trees, and sunbursts.
Preview of Upcoming ‘Live More Floridays’ Campaign
The event provided an exclusive first look at the forthcoming ‘Live More Floridays’ campaign, set to launch in the new year. This innovative initiative invites travelers to experience the Sunshine State from a refreshing perspective. The campaign has been developed in collaboration with Margaritaville and draws inspiration from the legendary Jimmy Buffett.
“Floridays” will feature Grammy-winning artist Mac McAnally, a longtime member of Buffett’s Coral Reefer Band. His fresh take on the classic song brings vibrant energy, evoking the essence of “The Florida Feeling” with its blend of tropical warmth, local adventures, and relaxation.
The Essence of Florida’s Vacation State of Mind
“Live More Floridays” aims to uncover the hidden gems within Florida and present genuine local experiences that showcase the state’s natural beauty and vibrant culture. Brett Laiken, Chief Marketing Officer for VISIT FLORIDA, emphasized the campaign’s mission, stating, “Florida isn’t just a vacation state – it’s a vacation state of mind.” He described it as a realm where travelers can embrace “the perfect blend of laid-back bliss and exciting discovery.”
From swimming with manatees in Crystal River to exploring the colorful streets of St. Pete or hunting seashells on Sanibel Island, the campaign encourages visitors to see Florida through a new lens and enjoy a variety of enriching experiences.
Florida Awaits Your Exploration
As the holiday season approaches, events like this showcase the collaborative spirit among travel professionals and the vibrant offerings from Visit Florida. Escape to Florida and discover the unforgettable adventures waiting, from diving into ancient springs to horseback riding on Amelia Island.
