Hurricane Melissa has caused significant disruption across Jamaica, putting the resilience of this tourism-reliant nation to the test. Despite the storm’s aftermath, early recovery efforts are already visible, signaling a hopeful outlook for both residents and tourists.
Philip Rose, the Deputy Director of Tourism for the Americas at the Jamaica Tourist Board (JTB), returned to Jamaica on November 3 to find the Ian Fleming Airport in Ocho Rios operational and the roads to Montego Bay clear. While some trees and billboards sustained damage, the north coast is rebounding quickly. "We’re on the right track to restoring the area," said Rose.
Several hotels, including Moon Palace Jamaica and Oceans by H10, have reopened, with more properties expected to follow suit shortly. "Seeing local hospitality workers head into work the day after the hurricane was truly inspiring," Rose noted, highlighting the community’s commitment to the recovery process.
Initial assessments from the JTB indicate that while many properties faced temporary power outages and utility disruptions, the structural integrity of most remains intact. Rose mentioned that the electrical grid should be fully restored soon, and they anticipate approximately 80% recovery of hotels, attractions, and transportation by December 15, coinciding with the winter tourism season. "We ask travelers to pack their patience; while one swim-up bar might not be operational, there’s always another down the beach," he added.
Although the southwestern region of the island bore the heaviest impact from Hurricane Melissa, main tourism areas—including Kingston, Ocho Rios, and Port Antonio—are functioning normally. "The geography is crucial to understand; a storm affecting the southwest doesn’t mean that the entirety of Jamaica is closed off," Rose emphasized.
Travel advisors play a crucial role in Jamaica’s recovery. "Tourism is vital for our comeback, providing income for taxi drivers and craft vendors," Rose stated. He stressed that the essence of Jamaica—its music, cuisine, and hospitality—remains untouched by the storm’s impact.
To keep travel professionals informed, the JTB has launched a dedicated travel alert page, updated three times daily to reflect the operational status of hotels and attractions. So far, 30 establishments that closed due to Hurricane Melissa have reopened, with another 50 eagerly awaiting winter reservations.
In summary, while Jamaica has faced challenges from Hurricane Melissa, the island is making great strides toward recovery. "We took a hit, but we are open," Rose concluded. For travelers and advisors alike, it’s an invitation to continue supporting Jamaica as it prepares for the bustling winter season.
