FORT LAUDERDALE — Jamaica is poised for a remarkable recovery following Hurricane Melissa, with plans to enhance its tourism offerings significantly. Adam Stewart, executive chairman of Sandals Resorts International, addressed a gathering of travel advisors at CruiseWorld, emphasizing the island’s resilience.
Three of the Sandals resorts most impacted by Hurricane Melissa — Sandals Montego Bay, Sandals Royal Caribbean, and Sandals South Coast — are set to reopen their doors on May 30. Stewart announced that these resorts would emerge “completely transformed to the next level.” Meanwhile, five other resorts less affected by the storm are slated to reopen on December 6, providing travelers with options as the recovery progresses.
In an encouraging message to travel advisors, Stewart highlighted the importance of promoting Jamaica despite the recent challenges. “Tourism is the fastest transfer of wealth to these developing islands,” he explained. “The single best thing that we can do leaving this conference today is to continue to sell the Caribbean, and in particular Jamaica.”
Stewart’s presence at the conference was a testament to his commitment to Jamaican resilience. “My passport is a blue Jamaican passport,” he remarked. “We love Jamaica. We love the Caribbean, and with your help, we will continue to make it bigger and better.”
Sandals Resorts’ Recovery Efforts
Five Sandals resorts are nearing readiness to resume operations, but the company is delaying openings by a month to allow employees, particularly those in southwestern Jamaica, to recover from the hurricane’s impact. This decision underscores Sandals’ commitment to the well-being of its staff and the local community.
In addition to the recovery plans for its resorts, Sandals has spearheaded hurricane relief efforts, contributing $3 million to assist affected areas. The company also utilized its corporate aircraft for relief operations, offering assistance beyond the immediate needs of its guests. During the hurricane crisis, Sandals ensured that customers remained safe until conditions allowed for their return home, and even arranged a charter flight to transport 150,000 pounds of relief materials back to Jamaica.
Gary Sadler, executive vice president of sales and industry relations at Unique Vacations, joined Stewart to promote positive initiatives aimed at aiding the region’s recovery. “The best way to help us recover in the Caribbean, just as Mr. Stewart said, is to sell more hotel rooms,” Sadler commented, encouraging travel advisors to remain proactive in promoting Caribbean tourism.
As Jamaica gears up for a revitalized tourism landscape, the collective efforts of industry leaders signal a resilient spirit ready to welcome travelers back with open arms. The emphasis on sustainability and community support during this recovery phase will contribute to a stronger, more vibrant future for the island’s tourism sector.
