Air Canada Vacations (ACV) has officially unveiled its “Vacation Mood” campaign for the fall and winter season, inviting Canadian travelers to engage in an interactive social media experience. This innovative, social-first initiative centers on encouraging people to share their vacation moods online using the hashtag #MyVacationMood and tagging @aircanadavacations. Participants have the opportunity to be featured on ACV’s social media platforms, creating a vibrant community sharing their travel aspirations.
Nino Montagnese, the Vice President of Air Canada Vacations, expressed the campaign’s goal: “We want to inspire Canadians to dream about their next vacation while giving them a voice in our campaign.” The focus is on forging authentic connections through travel, emphasizing how these experiences create emotional bonds and bring people together.
Running until September 8, 2024, the Vacation Mood campaign encompasses a range of promotional efforts, including digital advertising, a My Vacation Mood contest, and out-of-home media displays across cities nationwide. This multi-faceted approach aims to resonate with Canadian travelers, driving interest in potential destinations.
Selma Filali, the Senior Director of Marketing & E-Commerce at Air Canada Vacations, highlighted the campaign’s strategic alignment with modern travel planning, stating, “When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods.” This initiative hopes to inspire new adventures and unique travel experiences by tapping into the collective imagination of Canadian travelers.
In addition to its campaign launch, ACV introduced its 2024/2025 Digital Sun Guide, offering a comprehensive collection of over 600 all-inclusive travel packages and sun getaways. This resource aims to cater to varied traveler preferences, ensuring there are options for everyone seeking sun-soaked holidays.
To further celebrate this initiative, Air Canada Vacations is offering a fantastic chance to win a one-week, all-inclusive trip to the stunning Riviera Maya. Contest details can be found here, encouraging Canadian travelers to participate and perhaps embark on their dream vacation.
The Vacation Mood campaign not only supports families and friends in planning their next journeys but also reflects Air Canada Vacations’ commitment to enhancing travel experiences for Canadians through collaboration and shared narratives.
