With Christmas around the corner, many travel advisors are winding down. However, December represents a hidden opportunity for business growth in the travel industry. Jasmine Grant, Regional Director of Business Development for Canada at AIC Hotel Group, emphasizes that advisors can utilize the final weeks of the year to reconnect with clients and lay the groundwork for 2026 bookings.
A Golden Opportunity in December
December might be perceived merely as a holiday month, but it’s an ideal time for travel advisors to reinforce relationships with past clients, explore new opportunities, and cultivate a successful 2026. Here are effective strategies to maximize this month.
1. Embrace the Season for Outreach
The festive season naturally lends itself to outreach. Sending a heartfelt holiday message to past clients can reactivate conversations while avoiding a sales-heavy approach. This simple gesture reminds clients that you are available and eager to assist with their future travel plans.
2. Show Appreciation to Clients
Thankfulness is a vital marketing tool. A genuine expression of gratitude can strengthen client loyalty. Whether thanking clients for traveling with you this year or for letting you be part of their special occasions, a heartfelt “thank you” resonates profoundly.
Consider sending:
- Personalized holiday cards
- A year-end email that feels personal rather than transactional
- A digital gift, like a curated guide titled “2026 Bucket List”
These thoughtful touches can reinforce client relationships and prompt potential new bookings.
3. Reinforce Your Services
Clients might not always be aware of the comprehensive range of services you provide. December is an ideal month to remind them.
Your messaging should cover:
- Destinations you specialize in
- Types of travel you cater to (such as weddings, families, or luxury)
- Current travel trends for 2026
- The unique value you offer as an advisor
Highlighting your recent accomplishments, such as certifications, partnerships, and completed training, can also showcase your dedication and expertise.
4. Inspire with 2026 Booking Ideas
Instead of aggressive sales tactics, focus on inspiration. Share engaging content that ignites excitement for the upcoming year. Consider topics like:
- “Top Travel Trends for 2026”
- “Where to Travel According to Your Travel Style”
- “Five Must-Watch Resorts in 2026”
Your goal is to keep the dream of travel alive for your clients and remind them that you can turn those dreams into reality.
5. Prioritize Relationship Marketing
While many agents slow down during December, proactive relationship marketing can set you apart. Personal outreach, showing gratitude, and sharing stories help forge strong emotional connections — the backbone of repeat business and referrals.
Agents who nurture relationships in December will enter January with a warm pipeline, positioning them for success rather than starting anew.
By utilizing these strategies, you can effectively prepare both yourself and your clients for a prosperous 2026 in the travel industry. Embrace December’s potential, and watch your opportunities unfold.
For continuous insights on travel trends, visit reputable industry resources like Travel Weekly and Skift for up-to-date information.
