Collette is entering its 107th season under the leadership of CEO Jaclyn Leibl-Cote, who is marking her first anniversary in this pivotal role. The tour operator is excited to announce the launch of over ten brand new journeys that span across North America, South America, Europe, and Africa.
Jaclyn Leibl-Cote has been with Collette since 2005, taking on various roles that include tour guide, client care agent, product designer, head of marketing, and, most recently, President and Chief Customer Experience Officer. This extensive background within the company has given her a unique perspective on its culture and growth.
### Strong Company Culture Amidst Growth
“Our culture has always been very strong,” Leibl-Cote stated. “It’s something that we’ve managed to keep intact while we have continued our rapid growth. The team still feels like a family even as we bring in more members.” This commitment to maintaining a close-knit environment is a core aspect of Collette’s identity.
### Rising Demand for Explorations Tours
Collette has observed a significant increase in tour popularity across all five of its travel styles: Classic, Small Group Explorations, Spotlights, Cruising, and Faith. Notably, the **Small Group Explorations** segment has experienced the most substantial growth. “We’ve been offering small group Explorations tours since 2008,” Leibl-Cote explained. “Over the past few years, we’ve seen them quadruple in popularity. Because Explorations tours have an average group size of just 19 travelers and a maximum of 24, our designers are able to include unique accommodations and local activities that elevate the travel experience.”
### Customer-Centric Approach to Innovation
Moving forward, Leibl-Cote and the Collette team are committed to enhancing their offerings based on customer feedback. “Customer experience is important,” she emphasized. “We innovate around what our customers and partners have to say. By continually collecting feedback, we can grow and improve our product.” This philosophy ensures that Collette remains responsive to the evolving needs of travelers.
With a dedicated team of expert designers and tour managers, Collette is positioned not only as a leader in the travel industry but also as a company that genuinely shares the passion for travel with its customers. This alignment between staff and traveler aspirations fosters a rich experience that has become a hallmark of Collette’s journeys.
For those keen on exploring the diverse offerings of Collette, a wealth of options is now available, inviting travelers to embark on meaningful adventures across the globe. With its robust growth trajectory and customer-first approach, Collette appears poised for continued success in the travel industry.
If you’re interested in discovering more about Collette’s **Explorer Tours**, check out their latest offerings on the [Collette website](https://www.gocollette.com).
Torry K. covers tourism trends, policy shifts, and airlift strategy for Travel News Today, bringing a business lens to the stories that matter to Canadian travel professionals. With expertise in cross-border marketing and brand positioning, he writes with a focus on how destinations can grow visibility and demand in an increasingly competitive landscape. From Sunwing partnerships to global route expansions, Torry K. connects the dots between news and market opportunity.
