The Tourism Industry Association of Canada (TIAC) announces the appointment of Sébastien Benedict as the new President and Chief Executive Officer, effective October 20, 2025. With a robust background in public affairs, government relations, and leadership, Benedict is poised to guide Canada’s tourism sector through a pivotal era of growth and renewal.
Welcome and Vision
Matthew Jelley, the Chair of TIAC’s Board of Directors, expressed enthusiasm about Benedict’s appointment, stating, “On behalf of TIAC’s Board, I am thrilled to welcome Sébastien as our new President and CEO. His strategic vision and ability to unify stakeholders make him the ideal leader for TIAC as we strive to enhance the competitiveness and resilience of the tourism sector.” Jelley emphasized confidence in Benedict’s capability to bolster advocacy efforts for the Canadian tourism industry. For more insights on [Canadian tourism trends](https://www.destinationcanada.com/en), visit Destination Canada’s official site.
Commitment to Collaboration
Upon his appointment, Sébastien Benedict articulated his dedication to TIAC’s mission, stating, “I am committed to furthering TIAC’s mission, strengthening our sector, and working collaboratively to shape the future of Canadian tourism.” He noted that with the industry on the brink of significant growth, he aims to advance the collective goals of TIAC’s members, partners, and stakeholders across Canada.
Gratitude for Interim Leadership
The Board of Directors also extended their gratitude to Claude Paul Boivin, who has served as the interim CEO during this transitional period. His unwavering guidance was crucial in steering TIAC through changes while ensuring continuity for both the organization and its members.
Looking Ahead for Canadian Tourism
As the tourism landscape evolves, the leadership of Sébastien Benedict will play an instrumental role in fostering an environment ripe for collaboration and innovation. To stay updated on future developments and initiatives in the Canadian tourism sector, follow TIAC on their [official website](https://tiac-aitc.ca/). This transition comes at an exciting time when the emphasis on revitalizing tourism offers numerous possibilities for growth and enhanced visitor experiences across Canada.
With Benedict’s extensive expertise and a vision for the future, TIAC is well-equipped to navigate the dynamic challenges ahead and enhance the tourism experience nationwide.
